If you’d like to attract more local customers to your Melbourne business or website, if you want to develop your brand or grow your local presence, you will need to rank well in local search results. There are a number of factors that you must take into account in order to ensure your company ranks well in local search results. This article gives you the main points to consider.


Your Nap:
The first thing to include is your NAP. This acronym is just a reminder that you must have included your name, address and phone number on your website. A phone number with a location specific area code will be recognised as that by the search engines.

On-site search engine optimisation is crucially important. You can register your site with webmaster tools and Google Analytics, and then optimise key elements of your pages for local keywords. The ALT tag on your images, including your logo, is one of the things which should be keyword optimised. Service or location specific pages can also make a big difference. If you add the Google+ rel=publisher tag to your website, it tells Google where to find your Google+ and local page. This code highlights and promotes your website in search engine results pages (SERPs) bringing higher click-through-rates.

Google Your Business:
Register with ‘Google My Business’ and set up your business and local pages. Google My Business is an essential tool that helps you manage your online presence. It works across Google, encompassing Google search, Maps and Plus. If you discover your business already has a page, you can claim it as your own. You will have to go through a verification process, but it’s free and worth the effort. Make sure that your profile is 100% complete, that your NAP details match those on your website, and that you have listed your business under relevant categories.

A citation is a mention of your business on another website or place on the internet. Citations can be local or industry specific, and are very helpful for your SEO. Having your Melbourne business listed in relevant, high quality directories tells Google where your business is located, and what you do. Quality is valued more higher than quantity, and your NAP details must match those on your website and your Google business and local pages.

Plenty of diverse reviews and other comments from various places online can help improve your rankings in SERPs. Google responds to user generated content, so make sure your website has plenty of options for interactivity. If you encourage people to review your services on other well-known websites then this is also beneficial.

The Markup:
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema markup can help search engines differentiate between places, people, organisations, events and reviews. It is a great tool for showcasing your reviews and testimonials, and it helps your website to stand out from your competitors in SERPs.