Local Maps Overview
In an attempt to appeal more to small and medium sized businesses, the major search engines have all implemented a local map system that identifies and provides information on businesses from a local perspective. These local maps are integrated into the search engine. People can now search for a particular type of business within a particular locale.
Search engines reward businesses who take the time to set up local profiles on Google Maps. Because the major search engines are all geared towards local search now, companies that perform well in local maps will also be bolstered in national and international search engine listings.