What Is Trust Flow

Trust flow is the internet version of a concept that we are all familiar with: judging an entity by the company it keeps. There are several factors that go into this evaluation, which is an important part of search engine ranking. First, what is the quality of the pages that link to your website? How trustworthy are other pages that it links to? Last, how trustworthy are the pages that your site links to?  As you can imagine, trust flow involves a complex algorithm. However, you can maintain the flow of trust by seeking links only from high quality, trusted sites, and also by linking only to these.