Website Health Check
The first step in developing a good SEO strategy is to evaluate the current health of your website. First, have a website crawler go through the website. This will give you valuable information as to how your links are working and how much traffic they are receiving. Second, it will give you an index of all the pages on your site. Website health is dependent on good organisation, so move things around until you have an intuitive layout with a home page and organised internal pages. With a streamlined website and an idea of your current traffic, you are prepared to move forward in your SEO work.