SEO, or search engine optimization, is a huge topic today. This is because the internet is so important for businesses of all kinds, and increasingly so. The global opportunities for everyone online are great, and so is the competition. This means the stakes are higher than ever, and the importance of effective SEO is impossible to overstate. That’s the first thing you need to know.

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Imagine what happens to a small sweet shop in Melbourne when a supermarket opens up just down the road. It’s very hard to compete, even by selling specialist goods, and the first thought might be that shutting down is the only option. Yet, with a good website utilizing powerful SEO strategies, social media and mobile phone integration and plenty of links to other local businesses, the shop will certainly be able to compete. If a browsing visitor is notified on one of their apps that a sweet shop is there, they are more likely to be interested. The power of online and mobile visibility is often far more powerful than the physical presence of a shop.

Great Content:
Producing great content is the most important thing you need to do when working on search engine optimization. Without great original content, you fail the task, as the search engines such as Google or Bing will know that there are better places to send people to. Once you have a regular optimised content going onto your website, however, you become the ‘place to be’ in the eyes of the search engines. Also, of course, your visitors are more likely to be impressed by what they see. You don’t want to wander off into ‘black hat’ SEO which ends up creating ‘spammy’ pages that customers wouldn’t want to see and search engines end up blacklisting. You want to build good, wholesome ‘white hat’ SEO, which builds your website and business for the long-term.

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Include Off-Page:
Another important realization to have is that there is both on-page and off-page SEO, and you need both. On-page SEO includes everything a visitor to the website will see, such as headlines, content and page structure. Off-page SEO is about all other variables that interests the search engines, such as social networks, other related websites and links to yours, and the history of the searcher. The more you consider these variables, the more you are thinking like the search engines and are therefore giving your website much more potential.