When it comes to search engine optimization for a new website, some businesses can overwhelmed by the amount of information and possibilities out there. The danger is that they will do nothing, and this is obviously the worst possible response! The sooner you start, then the greater positive impact you will have for the future of your business. This article gives you some of the main SEO considerations.
The first rule is not to overdo it. Google now has an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple and natural. If you’re not sure what keywords to use, try entering some preliminary ideas on Google’s AdWords free Keyword Tool to get suggestions.
The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page. The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings, but you should still write your meta description with potential customers in mind, as the meta description does show up in search results. You should use your business or brand name and keywords in both the title and meta description as it helps your search results stand out when people are searching for those terms. If you use WordPress on your own domain, you can add title tags and meta descriptions to your pages using free plugins, and you can also get SEO suggestions by using premium plugins.
HTML header tags help break the content into sections as well as let search engines know more about what each section of content is about. The <H1></H1> tags surround the post title, and there should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround subheadings on the page, and there can be many of these. Using header tags helps both readers and search engines break up your content into clear sections. If you use images on your website, you should think of good keywords for both the image name and the alt tag. You don’t want too much bold text, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content. Lastly, remember the importance of relevant content. The more content you have, the more likely your visitors will stick around on your website. Also, the more likely search engines will be to put more of your website’s pages in the search index.
Link building is important for external sites linking to your website, and also to help search engines learn more about your website by internally linking to other pages on your website within your content. The basic goal of link building is to get other websites to link to yours. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular service, but you can get started on building quality links by doing some of the following: submit guest blogs to popular related blogs, reach out to related businesses (not competition) to see if they will link to you,create local search and social media profiles, and submit your website to industry directories. This should work well locally – a Melbourne based pet shop, for example, should be linking to Melbourne vets and kennel services.