Getting Your Business To Appear In Local Directories
Getting your business to appear in your local listings is a great SEO tactic since it is likely to rank better than natural rankings. In the past, many websites did this by focusing on onsite SEO for local keywords and by claiming their business on business directories such as Yellow Pages, Yelp, Angie’s List and other review sites.
But, that changed when Google introduced Local on Google+. Google now gives precedence to ratings and reviews of businesses on Google+ to those on third-party directories. But it still pays to have your business featured in local directories by making sure your local keywords are used in your site as well. Additionally, you can still perform off-page SEO with a local focus in mind.
Instead of limiting yourself to your industry niche, try to target any local sites for local Seo as long as they share the same prominent keyword. Of course it would be better to narrow down to those that are closely related to what you do. But in this context, local eventually trumps your industry niche. You can then check if any the sites welcome guest posts where you can post your blog(s) with backlinks to your site.