Search Engine Optimization, or SEO, is a broad term which applies to setting up your website properly so that it will rank highly in search engines. This also tends to include linking to other websites and connecting to social media profiles for maximum effect. Keywords are one crucial component of this kind of strategy, as identifying what people are searching for online is crucial to success. If you don’t use the right keywords, then the other parts of your SEO campaign will be far less effective.

Nailing the Keywords:
As an example, imagine you run a landscape gardening business in Melbourne. If your business website looks great and has good information and contact details then that’s an important start. If you have social media links and links to other local businesses then, again, you’re going to see some results. But if the keyword strategy has not been properly researched and integrated, then you could be losing out from the search engines. If you have mentioned how great your landscaping experience is and included words such as ‘gardener’, but failed to point out a few times that Melbourne is where it’s happening, then you are losing countless customers who search for ‘gardener in Melbourne’.


Eye for Detail:
This attention to detail can go much further than that, to include variations around relevant themes based on proper keyword research. It’s not just about what you’re offering, but also about what people are actually typing into their search engines. Researching and analysing keywords can also help you focus your content and help define your information presentation. Google has two good free tools for developing keywords. Google Adwords has an external keyword tool that is available to everyone, whilst Google’s Zeitgeist provides insight into global, regional, past and present search trends.

The Benefits:
Clearly knowing which keywords to use and how to use them will benefit your whole SEO campaign immeasurably, and you can’t underestimate the power of slight changes with these things. Correct search engine optimisation using thorough and up-to-date keyword research can be the difference between failure or success for many business websites. After all, if you are not being found by the right people, then your business website (and hence your business) could struggle. Using the correct SEO and keyword techniques, however, it may flourish and grow.