Channels of Internet Marketing
Search Engine Optimisation (SEO) is the process by which certain strategies are implemented on a website in order to optimize it for higher visibility in search engines. Normally search engines require websites to be optimised to be effectively understood by their search algorithm, so that a website can be accurately placed for appropriate search terms.
Pay Per Click (PPC) is an internet marketing model where advertisers will essentially buy traffic to their website by paying a set cost per click. While PPC is employed over different platforms, the most popular form of PPC is search engine advertising.
Social Media Marketing (SMM) is a newer form of internet marketing that focuses on taking advantage of growing popularity of social media platforms such as Facebook, Twitter, Instagram, Youtube and the likes. Many of these social media platforms allow paid advertising programs but generally they are free to use for businesses looking to engage with their target market through social media communication.
Affiliate Marketing is a very popular form of internet marketing where a business will allow affiliates to promote their product and gain a commission for each visitor or sale. Commissions are tracked by businesses using an affiliate link or a tracking code where the affiliate will send their traffic to that link which is then tracked by the merchant who then will register the sale to that affiliate.
Mobile Marketing is a growing trend in internet marketing as more small businesses are starting to take advantage of the rising popularity of mobile internet use. Mobile marketing essential involves the development of mobile apps, stores and mobile advertising done through popularly used apps.
Video Marketing has proven to be a great form of marketing due to the high retention rates achieved by visitors. Customers generally prefer to watch a video explaining a product rather than simply reading a big block of text, therefore the rise of video marketing has attracted many businesses. Video marketing essentially involves creating videos and promoting them on popular video viewing and sharing sites such as Youtube, Vimeo, Dailymotion and others.
Email Marketing is the form of internet marketing which has proven to be one of the most powerful ways to make multiple sales from the same customers. Businesses will capture their customer’s emails through various means such as pop ups, incentives giveaways, surveys, lead generation and all the above channels of internet marketing. Then they will strategically send out value focused emails to their readers with the occasional promotional offers.