As you break down the world of marketing online, you are going to need to look into SEO. Search engine optimisation is important to flow through because it cements your page in the standards that Google and other search engines have. There are several ways to get attention for your website, but in the end, search engine optimisation is free. That’s the thing, free will help every time. Searching for terms like Melbourne SEO can be helpful in finding information about how to get this done, but remember to focus on the reasons why it matters, not just how to do it. It’s easy to lose track of the right standards and practices in the world of marketing collateral, that’s for sure. The following will shine light on the “why” of this solution.

SEO magnet

Letters of Recommendation
First and foremost, traffic comes to your site because search engines will reference your pages as relevant. Imagine this like letters of recommendation when you are applying to a high level educational centre. When you are in the company of strong websites in your niche, you will start to receive traffic from targeted areas. For instance, if you sold shoes and NIKE decided to link to you, millions of people would be curious as to why you’re associated with their site. It’s a reference that will pay off dividends.

Traffic Generation (Targeted)
Traffic generation is already going to happen, but it’s “targeted” that you want. Targeted traffic comes through to your website through search engine keyword listings. Keywords are the life blood of SEO. When you update your website, blog, or just about anything, you will find that the words and content of it will get indexed. Indexing within search engines means that when someone searches for simple queries, your site will show up. Whatever your industry may be, you can get search engines to point people towards your page. It’s like word of mouth in the real world, only this is in digital platforms.

Indexing Faster
Here is the next thing that you are going to find to be true about SEO. Your website will get indexed faster. Indexing means that your latest updates will hit search engines as you update them. That also means that more of your pages will be available for results within many queries. Think about that for a moment. If you have 1,000 updates, each update can have their own listing as standalone keyword solutions. That means that you will have a 1 in 1,000 shot of getting traffic to your page. Now that ratio jumps exponentially based on whether or not you’re working with the right SEO protocol.

At the end of the day, search engines use various algorithms to measure the relevance of your website amidst many different keyword phrases, search queries and more. Traffic can come fast, free, and easy when complying with the protocol that Google and other search engines put out. Simple as that.