How to Write Page Titles

There are a few important things to know when writing page titles. First, they should not be too short. Google will show up to seventy characters, so you might as well get full use that space. However, if a page title is longer than this, it will be cut off. Second, the words at the beginning are given more weight. Thus, rather than copy and pasting the title of the page, you should rewrite it to front load it with keywords. Every page title on a website should be unique, with no duplications or similar wording. This means you should not include the company or website name. In addition, while keywords are important in page titles, this is not a place to keyword stuff.