How to Make Best Use of Meta Descriptions

Meta descriptions are important not just for SEO but for SERP click-through rates as well. There are a few ways to make these an SEO powerhouse while also remaining relevant to users. First, they should be less than 150 words, but not much less. At 155 characters, Google cuts them off and the other wording will never be seen. Second, these need to be keyword-rich but also speak to the customer. Offer a value proposition or a call to action in your meta-descriptions.