Google is not just a search engine. It’s a massive directory that uses a lot of complex algorithms to pull information into the answers that people inquire about. As you look into how this search engine works, you’ll see that there is something known as search engine optimisation that pulls together information to deliver to users. Without Google’s algorithm updates, the option of SEO wouldn’t be alive, and without the optimisation that comes with that, your answers would never be relevant in search results. How do these two elements work together? The answers are found within the confines of the mighty search engine’s push for relevancy.

Website Updates
When a website is launched, and content is published, the information gets crawled by search engines. The words, code, and images that are set up are coded into the backend of the site. When the information gets logged and archived within Google, the results are ranked within the confines of 400 different points. The higher the relevancy score within what are known as keywords, the higher the results are going to be. For instance, if you were to search SEO Melbourne, or perhaps search for something related to your favourite television show, you would find that the top results would be hyper relevant to what you’re looking for. Without keywords, and content updates, your website would not get found.


Measuring Relevance By References
Another part of the world of SEO is found within backlinks. Google uses this to measure the relevancy of pages that are within certain keyword phrases. Think of this like a letter of recommendation you would use to get a job or into a highly regarded school of learning. When the search engine sees the backlinks are from top niche sites, they push sites that have optimisation and more up the ranks of listings. When you see the #1 listed site for any search you make, chances are the site has a lot of links pointing to it from authority resources. These are recommendations that only grow more concrete with age.

What If You Do Not Use SEO
Here’s the thing, if you were to never work with optimisation, your site would get ignored by Google in time. You may get listed at first, and you may be indexed. But outside of your full URL, no one would find your website based on keyword phrases. The two options together work hand in hand. While search engines existed before SEO and SEM, but the relevancy of results have never been as accurate as they are now, and that’s because they work hand in hand with search inquires.