How and Why You Should Optimise Images

Images not only make a page more user-friendly; they can improve SEO as well. Once you have found the perfect illustration of your point, give it a descriptive and keyword-rich file name. Then, scale the image down and convert it to a smaller file size. Add a relevant caption and alt text last. This will ensure that every image makes your pages more attractive while contributing its fair share to optimisation.

Page Speed Analysis and Improvement

While many consider a slow page speed a mere inconvenience, it is important to search engine bots. Thus, it pays off to get a faster server, compress your code, reduce redirects, and other factors that speed up your website. Google’s PageSpeed site will analyse your website and make recommendations for faster loading.