It was released in the hopes of removing spam from the Internet, and it has caused quite a shake up, for some, since its release. Yes, that’s right, I’m talking about Google’s Penguin 3.0 algorithm update which was recently unveiled.

 

By cleaning out spam, Google was hoping to provide a better experience for users, but unfortunately for some webmasters this has resulted in a lot of cleanup work. And for others, they have noticed positive results where keywords that never used to rank, now rank really high. It really has been a mixed bag!

This was the sixth release of Penguin, which was first unveiled in April, 2012. This update has come almost a year after its last release. Webmasters worldwide were waiting anxiously for this release, because as with any algorithm change, it is hoped that any bad fall out can be minimised. However, Google told Search Engine Land that this update was in fact more of a ‘refresh’ which meant those who had repaired any issues after the last update could then be released from the blacklist, so to say. Likewise, those who did not make any changes in regards to the last update were more likely to notice a drop in rankings this time around.

Because many people had been hit hard by the previous Penguin updates, most people had already been doing what they could to ensure they weren’t hit hard again. This meant cleaning up any links that could be deemed as spam.

 

Either way, webmasters are encouraged to keep an eye on their sites for the next few weeks to keep on top of any changes to their rankings. Any sudden drops are likely to be the cause of Penguin 3.0, and as always, it is best to work to get this fixed ASAP. It has been advised to identify all sites that link to yours, and if any would be deemed inappropriate by Google, to get these links removed. By adhering to all of Google’s guidelines and updates, it is only going to result in the success of your sites. Now and in the future. Doing otherwise really isn’t worth it – you never can be too sure what they will be bringing out next!  We will be keeping a close eye on any announcement for future updates.