The first step in off page SEO is to analyze what incoming links you currently have. There are a few factors that are important to include in your analysis.

• Number of incoming links
• Number of domains linking to the website
• Ratio of incoming links to unique domains
• Type of anchor text that is used
• Number of new links added per month
• Quality of websites providing incoming links

There are a few things to consider after you have this data. First, while more links are better, they mean more when the ratio of links to unique domains is high. Second, anchor text matters; text that has the name of your website or keywords is best. Last, having newer links as well as links from respected websites is always ideal.