5 Ways to Utilise SEO for Your Falling Website
There seems to be an endless range of theories on how to get traffic to a website, but ultimately the online world is really quite similar to the offline world. If you have something people want and they know how to find you, then you have a good chance of success. Here are 5 ways that SEO can really help your website become the success it deserves to be.
1) Use the Right Keywords
Anyone searching for goods or services online is most likely to use a search engine, and they will use whichever words seem right for what they’re looking for. They might not get the search just right, but whatever they type in will determine what they find. Therefore you need to consider what your ideal customer might type, and not simply what you would type. If you’re a window cleaner in Melbourne, for example, then you would certainly include ‘Melbourne’ within your SEO keyword strategy, and also short phrases such as ‘cheap window cleaner’ or whatever people might type. This is critically important for your website.
2) Keep Everything Related and Relevant
It’s a good idea to include plenty of information on your website, as the more you have then the more there is to be noticed. Yet bigger is not always a guarantee of success, and it’s crucial to make sure that your website is focussed on things which are related (at least in some way) and relevant to your visitors. For a Melbourne window cleaner (or any Melbourne business), it’s certainly fair to assume that the weather and news in Melbourne could be of interest, so do include these things. Yet if you add a page on rock-climbing in Africa, then both your visitors and the search engines will probably be less than impressed.
3) Include Relevant Links to Other Websites
If you are connected to plenty of other websites which relate to your own field, then this will be noticed by the search engines. Your website will be considered much more relevant to Melbourne, for example, if you have links to other Melbourne businesses and organisations.
4) Update and Expand Your Content
Search engines love to see an interesting, useful website, with plenty of focussed and relevant information that changes and grows. Therefore your SEO must play to this, and receive regular updates and changes. If a website doesn’t have any activity for a few weeks, then no matter how interesting it is, it could be left behind as it’s considered a little out of date.
5) Consider Off-Page Optimisation
Most people think about ‘on-page optimisation’, which is about your visible website content. The other aspect that search engines look for involves how many other websites are linking to yours. Off-page optimisation refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. If you make your website relevant and trusted (perhaps by providing useful local information to Melbourne, for example), then there’s more chance other website owners will link to you and your off-page SEO is also increased.